An employee of the company took part in the seminar: "How to assess the potential of import substitution? Analysis of sales markets with your own hands"

On July 30, 2024, a seminar was held at the Chamber of Commerce and Industry of the Kaluga Region: "How to Assess the Potential of Import Substitution? Analyzing Sales Markets with Your Own Hands" for representatives of small and medium-sized enterprises in the Kaluga Region.

Maxim Anatolyevich Larichev, Commercial Director and Deputy General Director, participated in the seminar and found answers and practical tools for solving business problems, such as assessing market opportunities for business development, conducting marketing research and building a business strategy based on it, and identifying trends for launching new products, among others.

The seminar was attended by leading experts who shared their knowledge and experience:

• Violetta Komissarova, President of the Chamber of Commerce and Industry of the Kaluga Region, with the topic "Expanding Borders!": express introductions and expanding business connections under the guidance of a moderator.

• Daria Smirnova (St. Petersburg), founder of the consulting company ProductFrame, PhD (Marketing), expert on commercialization with the topic "How to decide on launching a new product or expanding the market? Case study on market assessment."

• Anastasia Shevchenko (Moscow), founder of Shevchenko . bz, has been an expert in e-commerce since 2013, with the topic "How to Successfully Manage Sales on Marketplaces: Analyzing Competitors, Categories, and Product Range."

We are confident that discussing the topic of import substitution will help businesses adapt to new conditions and find effective solutions for growth and development.

We would like to thank the organizers for the event, the Chamber of Commerce and Industry of the Kola Region and the Business Development Agency.